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Yassir Harbouji
INTRODUCTION
Product & UX Strategist
ABOUT
I align user needs with business impact to build digital products that matter.
With 7+ years across UX research, product strategy, and digital marketing, I bridge business, design, and tech turning ambiguous needs into products that are adopted, used, and performant. I work best where user insight meets business decisions.
SKILLS
What I can do.
During the previous years I have been able to develop my skills and knowledge in several disciplines.
Strategy
Designing and implementing cross-channel digital marketing strategies.
Social Media
Community management, content marketing, e-reputation, analytics.
User Experience
Qualitative & quantitative research, wireframes, high & low fidelity prototypes, user journey maps.
PPC
Landing page development, keyword research, copywriting, creative design, optimization, analytics & reporting.
SEO
On page optimization, keyword research, competitive analysis, content optimization, site audit.
RESUME
Experience
Freelance
2018-2021
Digital Marketing Manager
Avaliance
2021-2022
Social Media Manager
Avaliance
2022-Present
Digital Marketing Consultant
CERTIFICATIONS
Fundamentals of Digital Marketing
Certified Marketer (CM1) Credential
Enterprise Design Thinking Practitioner
TOEFL iBT
CONTACT
Let's get in touch.
Fill out my form below and send me an email.